My Process

Why do extra work when you could be growing your business? Through our tested process, we’ll help you find clarity in what you need and maximize your efforts from beginning to end.



  • Can I Help? — On a quick first call, we’ll talk about where you came from, where you’re trying to take your business, and how top-notch copy can help with that.
  • Discovery Call — If I’m right for the job, we’ll get a call on the calendar to dig a little deeper into the project and figure out what exactly what we need to do.
  • Roadmapping — Know you need a marketing facelift but not exactly sure what that looks like? I can help. We’ll take a deep dive into the goals of your business, how content and copy can help, and how to get started. In-depth marketing strategy delivered in a PDF outline. All for only a small initial fee.

Where do we stand?

You feel comfortable that I’m the right fit for what you’re looking for. Or, I’ll do my best to refer you to someone who is!



Once we’ve covered the basics and have an understanding of what work needs to be done, I’ll provide a quote and project outline you can sign virtually.

Like what you see?

  • I’ll send you a client relationship contract, an invoice for a 50% down deposit, and get all deadlines scheduled at my next availability (typically starting within a week or two)
  • I might ask for customer resources, testimonials, or any other as- sets that will be helpful in completing the project

Where do we stand?

You have an accurate quote and a project kick-off in the calendar. We’re working together!



  • Research — I’ll share a quick creative brief and jot down tons of notes to nail your brand and voice. Then, we’ll get to customer research in order to pinpoint exactly what your audience wants to see, highlight where your competitors are falling short, and find any missed opportunities.
  • Outline & WireframeDisclaimer: I’m not a designer. BUT, I will deliver a blueprint that shows you exactly how to set up the final copy to maximize conversions. I’ll highlight each pain point and, if you have one, work directly with your designers to make things easier.

With research and outline in hand, the first draft begins. My focus is fully on you and your project. I’ll deliver updates regularly and I might even finish early😉

Where do we stand?

Polished drafts are complete with lots of comments and questions.



You’ll look over the draft as it stands. Give me no-holds bar feedback on anything that catches your eye. I’ll walk you through the draft and outline and then start working on revisions. (Usually only takes one round)

Then, I’ll deliver a final version to you. If you’re happy, you pay the remaining 50% and I put all of the completed documents in your hands.

Where do we stand?

Your project is ready to publish—on time and better than expected.



  • This is where the magic happens. You unleash your content onto the internet. Sales skyrocket, leads go crazy and your accountant starts asking questions.
  • I’ll be here to make sure everything comes together smoothly

Where do we stand?

You’ve got a brand new copywriter who knows how to convert your customers and is dying to make you more money.



  • We sit down with a nice cup of coffee (tea for my more sophisticated clients) and walk through results.
  • What worked perfectly? What could have done better? Where do we want to focus on improving for future returns?
  • After we hash that out, I’ll put together variants for you to split test that’ll outperform controls faster than they started.

Where do we stand?

You know exactly what kind of results your content is driving and get results that don’t stop delivering.

Website copy, sales copy, email campaigns—all done for you.

My Specialties


Email Campaigns

You've got a solid email list and now you want to sell them something.


Sales & Landing Pages

You've written a killer lead magnet or you're running a special offer and you need pages that actually convert.


Website Copy

You have traffic! Now, you've only got 2 seconds to grab their attention and get them to take action.


Free 30 Minute Consultation


We’ll get acquainted and discuss the overall scope of your project—your vision, goals, the right content, and what I can do for your business.

Custom Hourly or Flat Rate


My hourly rate is $100, but oftentimes flat rates work best because both parties know exactly what they’re signing up for.

Package Plans


Recommended for bigger projects such as website copywriting for more than 3 pages, analysis of content, campaign writing, in-depth guides, and more.

What are you waiting for?